You’ve got knitting patterns in your shop.
Maybe a handful.
Maybe a dozen.
A few sales come in every month.
People tell you your designs are beautiful.
And yet…
it still feels like you’re trying to figure out the business side of things on your own.
Inside Purl & Publish, you’ll find collaboration opportunities, visibility campaigns, behind-the-scenes business debriefs, practical training, and a community of designers who are navigating the same challenges right alongside you.
Cancel anytime. 30-day money-back guarantee.
You’ve done the work.
You’ve designed the patterns.
Written them.
Published them.
Maybe you’ve even built a small audience and started making a few sales.
But somewhere along the way, you start realizing…
Designing the pattern was actually the easy part.
That’s where things start to feel messy.
You know you could be doing more to grow your business.
Maybe you’ve thought about applying to speak at an event, participating in a bundle, collaborating with another designer, or growing your email list.
But when you’re trying to figure it all out on your own, it’s hard to know where to start.
Meanwhile, you watch other designers landing opportunities, growing their audiences, and building momentum—and you’re left wondering what they know that you don’t.
This is exactly what you’ll find inside Purl & Publish…
Inside Purl & Publish, you’ll find collaboration opportunities, visibility campaigns, practical business training, behind-the-scenes business debriefs, and a community of designers who understand exactly what it takes to grow a knitting pattern design business.
Throughout the year, I host bundles, challenges, summits, visibility campaigns, and the Pattern Design Runway. As a member, you'll get priority consideration for opportunities, support applying for them, and a front-row seat to see how successful collaborations actually work.
Stop shouting into the void. Members have opportunities to be featured in my weekly newsletter (10,000+ subscribers), seasonal lookbooks, and other visibility campaigns designed to help more knitters discover your work.
Speaking opportunities. Collaboration invitations. Community projects. Teaching applications. Many opportunities are shared inside the membership first, giving you a chance to raise your hand and get involved.
Most designers only see the finished result. Inside Purl & Publish, you'll get a behind-the-scenes look at launches, collaborations, marketing campaigns, and events so you can see how successful businesses are built.
The knitting industry is smaller than it looks. Connect with designers who understand your goals, share opportunities, offer feedback, and help you build meaningful relationships within the industry.
From summit launches to marketing experiments, I share what worked, what didn't, and the lessons I'm learning as I grow my own business. No theory. Just real-world insights from projects that are happening right now.
For years, I thought success as a designer came down to creating great patterns.
And yes—great patterns matter.
But eventually I started noticing something.
There were incredibly talented designers creating beautiful work that hardly anyone was seeing.
Not because they weren’t talented.
Not because their patterns weren’t good.
They simply didn’t know how to get more eyes on their work.
That’s why I created Purl & Publish.
I wanted to create the kind of community I wish existed when I was figuring all of this out myself—a place where designers could learn how visibility, collaborations, email marketing, and relationships actually work.
Over the last several years, I’ve:
• Designed more than 55 knitting patterns
• Collaborated with companies like Baah Yarn and Lion Brand
• Built an email list of more than 11,000 knitters
• Created the Knit Your Own Adventure Summit, which generated more than $40,000 in sales over the course of a month
• Published the Amazon best-selling Mosaic Knitting Workshop
And while I’m still learning and growing right alongside you, I’m committed to pulling back the curtain and sharing what I’m learning along the way.
The step-by-step roadmap to building a legally sound, profitable knitting business. From taxes to tech stacks.
Deep dives into the things that move the needle: Email marketing, SEO, and using AI to speed up your workflow.
The real ROI. Access to apply for paid teaching gigs, wholesale pattern purchases for The Tinking Circle, and newsletter features to our list of 11,000+ knitters.
A growing library of swipe files. Pitches, style guides, email headers, and pattern templates to make you look professional instantly. I've got you covered.
Connect with a vibrant network of fellow knitting pattern designers who get it. Share ideas, ask questions, find collaborators, and build valuable relationships with designers who understand the unique challenges and triumphs of this business.
Say goodbye to content creation stress! Stay consistent and keep your audience engaged with our monthly customizable social media prompts and email copy. "Mad Libs"-style templates make content creation a breeze, freeing you up to focus on designing.
No questions asked, I’ll give you a refund. Your investment is completely risk-free.
Purl & Publish is designed for knitting pattern designers who already have patterns out in the world and are ready to focus on growing the business side of their work.
Maybe you have a handful of patterns published. Maybe you have dozens.
You know how to design.
The challenge is figuring out how to get more eyes on your work, grow your audience, create opportunities, and build a business that doesn’t rely on social media luck alone.
If you’re interested in collaborations, visibility opportunities, email marketing, business strategy, and connecting with other designers who understand what you’re building, you’ll feel right at home here.
Purl & Publish is probably not the best fit if you’re looking for step-by-step instruction on how to design knitting patterns, create charts, grade garments, or write patterns from scratch.
While those topics occasionally come up in conversation, the focus of this membership is business growth, visibility, collaboration, marketing, and building a sustainable knitting pattern design business.
It’s also not a “get rich quick” program. Building a business takes time, experimentation, and consistency. The designers who get the most out of Purl & Publish are the ones who participate, build relationships, try new opportunities, and give themselves time to build momentum.
You can easily cancel your membership at any time by yourself, or you can contact me for assistance. Your access to the membership content and community will continue until the end of your current billing cycle. After that, you will no longer have access. I make canceling simple and hassle-free.
The foundational course and many core resources are available immediately upon joining, so you can dive in and start learning right away. New content, including expert speaker sessions, templates, and resources, is released regularly on a schedule. This keeps the information fresh and manageable, prevents overwhelm, and allows you to focus on implementation rather than being bombarded with too much at once.
No, access to the content and community is a benefit of active membership. Once your membership ends, you will no longer have access to the materials.
Yes, absolutely! You can upgrade to an annual membership at any time. Your new membership will begin at the end of your current billing cycle, and you’ll receive the discounted annual rate.
Your Seat at the Table Is Waiting.
The collaborations.
The conversations.
The opportunities.
The behind-the-scenes lessons.
The designers who understand exactly what you’re building.
It’s all waiting for you inside.
I’d love to have you join us.
Cancel anytime—no pressure
Instant access to the Collaboration Opportunities + Our Designer Table + everything inside
Join Purl & Publish
To become a member, fill in the information below.
If you have any questions regarding this form or the membership, I’m happy to help.
Send me an email at hello@ashleighwempe.com and I’ll respond shortly!