More than Just Knitting

Build a Business, Find Your Community, Live Your Passion

Purl & Publish

BUILD A BUSINESS THAT SUPPORTS THE LIFE YOU DESIRE​

You’re in the Right Place to Turn Your Knitting Passion into a Thriving Business

 

Do you dream of a life where your creativity is not just a hobby, but a source of income and fulfillment? 

 

Are you a passionate knitter with a head full of design ideas, but you’re not quite sure how to turn your talent into a sustainable business? ‘

 

Maybe you’re overwhelmed by the thought of marketing, sales, or the technical side of pattern writing.

 

Or perhaps you’re simply tired of the 9-to-5 grind and long for a more flexible and meaningful career.

 

If any of this resonates, you’re not alone. 

 

Many knitters share your dream, but they get stuck along the way, unsure of where to turn for guidance. 

 

They struggle to find their niche, to write patterns that sell, and to build an audience of loyal customers.

 

  • You’re tired of the unpredictable income of pattern launches.
  • You’re overwhelmed by the thought of marketing and self-promotion.
  • You’re unsure how to price your patterns for profit.
  • You’re struggling to write clear, concise, and error-free instructions.
  • You long for a supportive community of fellow designers.

Oh, You're in just the right spot, My friend!
That's where I come in...

Hi! I'm Ashleigh

 I’m Here to Help You Build a Thriving Knitwear Design Business (with a Side of Efficiency).

 

I’m a former Air Force intelligence and cyber operations officer, and I used to help improve your banking experience as a process engineer at a Fortune 100 company. I’m also an ASQ Certified Black Belt, which basically means I’m obsessed with finding the most effective and streamlined way to do things.


But enough about acronyms, let’s talk about yarn.


I traded in my camo pants and combat boots for knitting needles, and brought my love for strategy and efficiency along for the ride.


Channeling my passion for efficiency into the world of knitting pattern design has brought some pretty exciting results. 


In the past five years, I’ve designed over 55 knitting patterns, collaborated with amazing yarn companies like Mad Tosh, Biscotte, Baah Yarn, Lion Brand, and Miss Babs. My first knitting project was a furry scarf with more holes than fabric (we all start somewhere!), but thankfully, I’ve improved a bit since then. 


I was even approached by a major publisher to write Mosaic Knitting Workshop, which became an Amazon new release best-seller in several categories.

Here's What This Means for You...

I bring a unique blend of creative passion and strategic thinking to the table. 

I’ve built a thriving email list of over 7,000 engaged subscribers, consistently selling patterns daily (over $1000 in sales most months, while working part-time!), I brought in nearly $3000 in revenue during the 2024 Black Friday Season, and even host the annual Knit Your Own Adventure Virtual that generated over $25,000 in revenue in 2024. I love finding new revenue streams that work!

Plus, I’m currently planning my first in-person luxury knitting retreat in 2026 (because we all could use a vacation!).

Why Am I Sharing All This?

Not to brag (okay, maybe just a little), but to show you that I’ve been in the trenches, I’ve figured out what works, and I’m passionate about helping you achieve your own version of success.

I’m not a mindset coach; I’m a strategist. I love diving deep into the nitty-gritty of business, especially exploring strategies from outside the knitting world that can help us grow and thrive.

I’m a “no-fluff” mentor who’s passionate about helping you achieve your goals. I’ll provide you with clear, concise guidance and actionable steps to help you build a knitting business that you love

Ready to Learn More?

Ready To Ditch The Confusion And Build A Knitting Business That Shines?​

At Purl and Publish, I’ll show you how to create a thriving business that blends your passion for knitting with smart business strategies. 

 

Whether you’re just starting out or you’ve already launched a few patterns, Purl and Publish can help you take your business to the next level. Imagine confidently launching new patterns, collaborating with exciting yarn companies, and watching your sales soar. 

 

You’re no longer just a designer; you’re a savvy entrepreneur who’s building a sustainable and fulfilling business that supports the life you desire.

Here's How it Works...

Step 1:
Explore the Possibilities

Dive into my free resources, designed to kickstart your journey.

Grab my free list of revenue streams for knitting pattern designers, explore helpful checklists and templates, and learn how to create patterns that sell.

This is your chance to dip your toes in the water and discover the potential of your knitting passion.

You can sign up for my free weekly newsletter that takes 3 minutes or less to read, and will give you actionable advice you can take to improve your business today.

Step 2:
Elevate Your Expertise

Once you're ready to take the next step, I offer a range of resources to help you build a strong foundation for your business.

Join the Purl and Publish Membership or explore my in-depth courses, "Email Marketing for Knitting Pattern Designers" and "Crafting Your First Sales Funnel", designed to help you build a loyal following and generate consistent sales.

Learn from my experience collaborating with top yarn companies like Mad Tosh, Biscotte, Baah Yarn, Lion Brand, and Miss Babs. and tap into the knowledge I gained writing an Amazon best-selling book.

Step 3:
Diversify Your Income and Impact

You've launched your patterns, and now it's time to explore new avenues for growth.

I'll show you how to diversify your income streams beyond pattern sales, through collaborations, teaching opportunities, affiliate marketing, and more.

We'll also explore ways to expand your reach and make a bigger impact in the knitting community.

Imagine building a business that not only generates consistent income but also allows you to share your expertise and inspire other knitters.

Why I'm Committed To Your Success:

I’ve been where you are. I know what it’s like to have a passion for knitting and a dream of turning it into something more. I also know how overwhelming and confusing it can be to navigate the business side of things. That’s why I’ve combined my love for knitting with my background in the Air Force and Process Engineering to create a practical, no-nonsense approach to building a thriving knitting pattern design business.

Behind the Needles

When I'm not helping knitters build their dream businesses, you can find me:

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The Purl and Publish Mission is simple:

To empower you to build a knitting pattern design business that is both profitable and fulfilling, a business that supports the life you desire and allows your creativity to flourish.

I believe that everyone has a unique creative voice, and I’m here to help you find yours and share it with the world.

Wanna get some free resources?