3 New Marketing Things I’ve Been Trying (and One I’m Giving Up)
Feeling stuck in a marketing rut? You’re not alone! Keeping up with the latest trends and algorithms can be exhausting, especially when you’d rather be designing beautiful knits. Lately, I’ve been on a mission to refresh my marketing strategy, and I’ve discovered some surprising wins (and a few flops!). In this post, I’ll share three […]
Price Your Knitting Patterns for Profit: A Designer’s Guide to Profit Margins
Pricing your knitting patterns can feel like walking a tightrope. You want to earn a good income, but you also don’t want to scare away potential customers. It’s a delicate balance! One of the biggest hurdles designers face is understanding profit margins. Without a clear grasp of this crucial concept, you could be undervaluing your […]
Knitting Pattern Design with a Day Job: Time Management Tips for Busy Designers
Dreaming of designing knitting patterns but struggling to find the time between your 9-to-5, family commitments, and everything else life throws your way? You’re not alone! Many aspiring designers face the challenge of balancing their creative passions with the demands of a busy life. But don’t worry, it is possible to carve out time for your design […]
Level Up Your Knitting Patterns: Why Tech Editing is Essential for Professional Patterns
Picture this: You’ve finally finished that intricate lace shawl pattern you’ve been working on for months. You’re so excited to share it with the world! But then… doubt creeps in. Did you accidentally skip a yarn over in the chart? Is there a typo in the stitch count? These little errors can turn a knitter’s dream project […]
Stop Wondering & Start Growing: Lead Magnets for Knitting Pattern Designers
Ever pour your heart into a gorgeous knitting pattern, only to hear crickets when you release it? You’re not alone! Many talented knitting designers struggle to get their patterns in front of the right audience. One of the biggest secrets to consistent growth? Building an email list. And the key to THAT is a lead magnet. […]
What Is a Pattern Test Call? A Guide to Finding and Managing Test Knitters
A good goal for every knitting pattern designer is to publish clear, accurate, and enjoyable patterns that knitters love to make. But with the complexities of knitting instructions, it can be hard to catch every error and ensure a smooth knitting experience for your customers. Often, it just comes down to silly mistakes, unclear wording, […]
What is a Yarn Collaboration (and Why Should You Do It)?
In simple terms, a yarn collaboration is a partnership between a knitting designer and a yarn company. This describes a mutually beneficial relationship where the designer creates a pattern specifically designed for the yarn company’s products, and the yarn company promotes the pattern and their yarn. Let’s add a little more depth to that—A yarn […]
How Do I Know If I’m Ready to Start Selling My Knitting Patterns on Ravelry/Etsy/My Own Website?
Wondering if you’re ready to start selling your knitting patterns on Ravelry, Etsy, or your own website? It’s a question I hear a lot. And the truth is, if you’ve never sold your designs before, the idea can seem intimidating. You’re worried about putting your work out there, about pricing, about handling customer service, or […]
What is a Style Guide? A Guide to Creating a Cohesive Brand for Your Knitting Patterns
The goal of most knitting patterns designers is to connect with their ideal knitter and actually sell patterns! But with so much competition and noise online, it can be hard to stand out and create a memorable brand so you can attract the right knitters. Today, you’re in luck! I’m going to share one crucial […]
The Perfect Time Blocking Strategy for Knitting Designers (Who Also Have a Life!)
Are you a knitting designer struggling to balance your creative passion with the demands of a full-time job and family responsibilities? You’re not alone!
Discover the power of time blocking—a strategy that can help you reclaim your precious hours and boost your productivity. In this post, I’ll share three essential steps to craft a time blocking strategy tailored for busy knitting designers like you.