From pricing your patterns to building your email list, Purl & Publish covers all the essential business skills you need to succeed as a knitting pattern designer.
Join our supportive community and start building the business of your dreams.
You’re a talented knitting pattern designer, but the business side feels like a constant uphill battle. You love creating, but things like branding, writing compelling newsletters, pricing your patterns, and actually finding customers leaves you feeling overwhelmed and inadequate. You’re not alone. Many designers struggle to make the leap from a fun hobby to being a solopreneur and making a profit from your designs.
It feels like everyone else is “making it” while you’re stuck wondering what you’re doing wrong. You know you could be doing more to market your designs – pitching podcasts, collaborating with bigger names, even hosting your own online event – but the thought of putting yourself out there feels terrifying.
What if you could confidently manage the business side of your design work, knowing exactly what steps to take to grow your audience, increase your sales, and build a sustainable income?
This is exactly what you’ll find inside Purl & Publish…
Inside you’ll find expert training, valuable resources, and a supportive community to help you succeed and meet you where you are in your business.
Learn the core business skills you need to thrive as a knitting pattern designer, from pricing your patterns strategically to building a strong brand identity. Plus, access courses on crucial topics like creating custom GPTs to enhance your workflow and leveraging Canva for professional design. No more guessing – get clear, actionable guidance.
Discover proven marketing strategies to reach more knitters, build a loyal following, and increase your pattern sales. I’'ll help you get your designs seen by the right people and give you opportunities to promote your work, including a monthly feature in our newsletter reaching over 7,000 knitters!
Get access to a growing library of customizable templates – from pitches to third-party publications and Ravelry ads, to style guides, email headers/footers, and even pattern templates – to streamline your business operations. Spend less time on admin and more time designing!
Join a vibrant community of fellow knitting pattern designers who get it. Share ideas, ask questions, find collaborators, and build valuable connections with designers who understand the unique challenges and triumphs of this business.
Benefit from expert sessions on topics like email marketing, social media strategies, effective use of AI and more. Get your burning business questions answered and stay ahead of the curve.
Stay consistent with your content and keep your audience engaged with our monthly customizable social media prompts and email copy. "Mad Libs" style templates make content creation a breeze, freeing you up to focus on designing.
Hi! I’m Ashleigh, and I’m passionate about helping knitwear designers build thriving businesses. I know the challenge of balancing creativity with the “business stuff” – because I’ve lived it.
My background is a little different: I’m a former Air Force intelligence officer and a process engineer (yes, I’m an ASQ Certified Black Belt – efficiency is my thing!). I traded camo pants for knitting needles, bringing my love for strategy and streamlined processes to the world of design.
For six years, I’ve built my own successful knitwear design business. I’ve designed 55+ patterns, collaborated with yarn companies like Baah Yarn and Lion Brand, and even wrote the Amazon best-seller, “Mosaic Knitting Workshop.”
I’ve also grown a thriving email list (7,000+ subscribers), consistently sell patterns daily (earning $1,000+ most months), and created revenue-generating events like the Knit Your Own Adventure Virtual Summit (which brought in $25,000+ in 2024!), and my Shawl Design Unraveled Course has helped me earn an additional $10k in the last two years.
I’m not a mindset coach; I’m a realist and a strategist. Inside Purl & Publish, I’ll give you the clear guidance and actionable steps you need to build a knitting business you love.
Learn the essential steps to building a thriving knitting pattern business, from understanding your audience and setting achievable goals, to email marketing, establishing a professional online presence, and understanding financial basics.
Learn from the best! Benefit from expert sessions on cutting-edge topics like email marketing, social media mastery, effective use of AI, and more. Get your burning business questions answered and stay at the forefront of the industry.
Reach a wider audience and boost your sales! Benefit from a monthly feature in our newsletter, which reaches 8,000 engaged knitters. Plus, you'll get training and resources to effectively market your patterns on your own and opportunities to cross-promote with fellow designers within the community.
Save valuable time and create a polished brand presence with our growing library of customizable templates and resources. From pitches to third-party publications and Ravelry ads, to style guides, email headers/footers, and even pattern templates, I’'ve got you covered.
Connect with a vibrant network of fellow knitting pattern designers who get it. Share ideas, ask questions, find collaborators, and build valuable relationships with designers who understand the unique challenges and triumphs of this business.
Say goodbye to content creation stress! Stay consistent and keep your audience engaged with our monthly customizable social media prompts and email copy. "Mad Libs"-style templates make content creation a breeze, freeing you up to focus on designing.
I’m so confident you’ll love Purl & Publish that I offer a 30-day money-back guarantee. If you’re not completely satisfied for any reason, just let me know within 30 days of your purchase, and I’ll issue a full refund. No questions asked. Your investment is completely risk-free.
Purl & Publish is designed for knitting pattern designers who are serious about building a profitable business. Whether you’re just starting out or have been designing for a while but are struggling with the business side, this membership is for you. If you’re passionate about knitting, committed to growing your business, and eager to learn and connect with a supportive community, you’ll find a home here. I focus on the business of design, not the design itself, so if you’re looking for help with pattern creation rather than business growth, this might not be the right fit. I may occasionally have guest speakers and training who touch on aspects of pattern creation and design, but that is not the core focus of the membership.
Purl & Publish is specifically designed for knitting pattern designers who are interested in building a business. If you’re primarily focused on learning how to design patterns (knitting techniques, construction, etc.) rather than the business aspects of design (marketing, finances, scaling), this membership might not be the best fit. I focus on helping established designers grow and manage their businesses, not on teaching the craft of design itself. Additionally, if you’re looking for a “quick fix” or a magic bullet to instant success, this isn’t it. Building a thriving business takes consistent effort, dedication, and a willingness to put in the work. If you’re not ready to actively participate in the community, implement the strategies I teach, and commit to the long-term process, you might not see the full benefits of membership.
You can easily cancel your membership at any time by yourself, or you can contact me for assistance. Your access to the membership content and community will continue until the end of your current billing cycle. After that, you will no longer have access. I make canceling simple and hassle-free.
The foundational course and many core resources are available immediately upon joining, so you can dive in and start learning right away. New content, including expert speaker sessions, templates, and resources, is released regularly on a schedule. This keeps the information fresh and manageable, prevents overwhelm, and allows you to focus on implementation rather than being bombarded with too much at once.
No, access to the content and community is a benefit of active membership. Once your membership ends, you will no longer have access to the materials.
Yes, absolutely! You can upgrade to an annual membership at any time. Your new membership will begin at the end of your current billing cycle, and you’ll receive the discounted annual rate.
Don’t let another day go by feeling overwhelmed and frustrated. Join Purl & Publish and unlock the training, resources, and community you need to supplement your income and build a thriving side hustle doing what you love.
It’s time to join the Purl & Publish family.